How much do students actually spend on academic support? Using 4,862 anonymised orders placed between January 2024 and June 2026, this report breaks down spend by order size, study level and customer loyalty.
Key findings at a glance
- The most common order band is £100–200 (39%).
- Average order value rises from £128 (undergrad) to £224 (master’s) to £486 (PhD).
- Repeat customers spend £718 lifetime vs £162 for one-time customers.
- Repeat customers place 4.4 orders on average.
- The top 10% of customers drive 29% of revenue.
- Largest single order: £2,850.
Methodology
Based on 4,862 anonymised orders placed between January 2024 and June 2026. Values are in GBP, rounded. Pricing starts from USD 15 per 250 words at undergraduate level. Percentages may not sum to exactly 100% due to rounding.
What students spend per order
Most orders are mid-sized. Nearly four in ten fall in the £100–200 band — typically a single substantial essay or coursework piece — while only 5% exceed £400 (usually dissertations).
Spend rises with study level
The clearest driver of spend is academic level. PhD orders cost on average 3.8× more than undergraduate ones — reflecting longer, more complex, higher-stakes work.
Loyalty is worth 4× more
The most striking figure is the gap between one-time and repeat customers. A repeat customer is worth £718 over their lifetime — more than four times the £162 of a one-time customer — and places 4.4 orders on average. Concentration is high, too: the top 10% of customers account for nearly a third of all revenue.
Putting the numbers in context
For most students, an order in the £100–200 band represents a considered decision rather than an impulse — comparable to a few weeks of a streaming-and-software stack, or a fraction of the cost of resitting a module. The steep rise with academic level is logical: postgraduate work is longer, more specialised and carries far greater consequences for a student’s degree classification or research progression. The lifetime value of repeat customers — more than four times a one-time order — is the figure that says the most, because students only return to a service that delivered the first time.
What this means
Two patterns stand out. First, academic support is, for most students, a mid-sized considered purchase — not a luxury and not a token spend. Second, the people who use it once and return represent the overwhelming majority of value, which says a great deal about whether the service delivers. For students budgeting ahead, the lesson is that costs scale with level and length: planning postgraduate work early gives the most room to manage spend.
If you would like to cite this study, please attribute it to Assignment Help Center (2026) and link to this page. Journalists and researchers are welcome to reference the figures with attribution.
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